check out the
story on Energy 101 in the Honolulu
Advertiser!
NEW RADIO STATION TAKES TO THE AIRWAVES IN HONOLULU
Non-profit radio station 101.1 FM serves up commercial-free dance hits
Honolulu, Hawaii - Radio station KXRG-LP (low power) recently
began broadcasting on 101.1 FM from near downtown Honolulu.
The station is calling itself “Energy 101, Hawaii’s Dance
Station.” Energy 101 is the
first 100% dance radio station in Hawaii and the first low power station
on Oahu. Low Power FM, or
LPFM, is a new class of licensed broadcast radio service.
The Federal Communications Commission (FCC) began issuing
licenses for LPFM’s in 2003. KXRG-LP
received its license in January, 2006.
LPFM's transmit up to a maximum of 100 watts, are limited to an antenna
height of 100 feet, must be commercial free, locally owned and operated,
and non-profit. KXRG’s
current license permits broadcast of 12 hours per day between the hours
of 2:00 p.m. and 2:00 a.m. seven days a week.
”We identified a need in Honolulu for a full time dance station more
than 8 years ago” said Jay Dietz, President of Ohana Broadcasters, the
non-profit organization that operates the station.
“When the FCC announced the filing window for the new LPFM
service back in 2000, we jumped at the chance to bring commercial free
dance music to Hawaii.”
Energy 101 is one of only nine 100% dance format stations in the nation.
Other stations on the short list include C-89 in Seattle, KNGY in
San Francisco and the world famous WKTU in New York.
“We’ve modeled our station more after the Seattle station
which is the longest running dance station in the country since 1979.
It is also commercial free, listener supported, and very popular
in the northwest. There’s
definitely a market for dance music in the islands and Low Power FM is
the perfect way to fill this niche,” said Dietz.
The new station provides coverage of the Honolulu metro area.
As a low power station, it’s coverage area is limited.
“We’re strongest between Ala Moana and Pearlridge,” says
Dietz. The station’s
target market is teens to young adults, ages 14 to 35.
Arbitron, the company that rates radio stations, ranks Honolulu
as the 63rd largest listener market in the nation.
Dietz comments, “We’re getting great feedback from listeners from
Ala Moana to Pearlridge and way up the Likelike and Pali highways. Our signal comes in loud and clear all over the most
congested parts of the city. One
listener told us that at last there’s finally a station that plays
music that moves you even when the traffic isn’t!”
You can hear Energy 101 from 2:00 p.m. to 2:00 a.m. on 101.1 FM from Ala
Moana to Pearlridge. For
more information, visit www.MyHiEnergy.com.
Ohana Broadcasters Corporation is dedicated to creating, operating, and
sustaining a commercial-free, non-profit dance radio station in
Honolulu, Hawaii which provides music and programming promoting a
healthy, high energy lifestyle. Visit
http://myhienergy.com for more
information.
E-Mail:
music@myhienergy.com
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